stories
PubliCity
Photography by Katharina Gilcher - Text by Matteo Bertini
(World)
Image ID: 350_200 - 43 photos
Publicity has for decades now become the main protagonist in our consumer society. Displays that go far beyond mere advertising, publicity today uses skills and resources which are more and more avant-garde to create ever new oneirological backgrounds to our collective dreams. It’s intrusion into the everyday life of the millions of people to which it is directed seems to have become inevitable because the vehicles it uses are increasing and becoming more and more invasive. In fact advertising is not just what comes into our home through television but it is now a constant feature wherever we go and has become an integral part of urban scenery to the point that we hardly notice it anymore. Advertisements are always in the background when we move from one place to another in town and are the setting of all our outings, they colour our streets and comment on our thoughts in a dialectic and visual fusion from which the individual made from flesh and blood is no longer excluded. Fancy cars, model’s looks, enormous telephones and slogans have become a real, post-modern, theatre stage tableau which seems to have turned into the city.  (More) ...
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